Privacy Policy

New data protection laws came into force on 25th May 2018 and we are currently working to update all our privacy statements to reflect the new legal requirements. These updated and expanded privacy statements will be added to our website as they are developed.

On these pages you will find details of the West Highland Way’s Privacy Statement – how we collect information and what we do with it.

Privacy Statement

This is how we generally use information collected or obtained for various services (being updated on an ongoing basis).

This privacy statement is the privacy notice for all West Highland Way services. We will use your details to provide you with the service(s) which you or someone else (with your consent) have asked us to provide. We will also use your personal details for purposes of crime prevention and crime detection and/or when required by law and will share it with other public bodies for that purpose.

Description of processing

The following is a broad description of the way we processes personal information. To understand how your own personal information is processed you may need to refer to any personal communications you have received, check any privacy notices we have  provided or contact us to ask about your personal circumstances.

Lawful basis for processing information

In terms of data protection legislation, the West Highland Way is the data controller of any personal information provided to or gathered by us.

This privacy statement describes what we will and will not do with the information we hold about you. It sets out the general approach we take, in each case with additional information relating to particular areas of our activity.

General Approach

The West Highland Way does not sell or rent your personal details to any external organisations.

For most purposes, we will only process your information with your CONSENT. In most cases, we understand that by providing us with your details in order to obtain a service from the West Highland Way you are consenting to us using those details in order to provide that service to you. Except as set out in this privacy statement, we will not use your personal details for any other purpose without first obtaining your CONSENT to that other purpose or purposes (you may have been asked to provide this additional CONSENT at the time when you originally contacted us, for example in an additional section on an application or other form).

By law we are obliged to provide information to certain other public bodies such as the Department for Work and Pensions, HM Revenues and Customs, courts, tribunals, hearings and other formal bodies dealing with legal processes, and various external regulatory bodies. We also have an obligation to assist in the prevention of crime and we will therefore generally supply specific information which we are asked to provide to the police or other crime detection agencies, provided we are satisfied that the request is connected to an investigation and that disclosure would be lawful and proportionate.

External contractors who are appointed to process information on behalf of the West Highland Way will do so under our instructions. All contractors which do this are appointed under written contracts requiring them to keep personal information safe and prohibiting them from doing anything with the personal data they process for us other than following the West Highland Way’s instructions.

Media Enquiries

The West Highland Way has a team which deals with queries from the press and media.

In responding to these queries, our team applies the same rules as all other officers of the West Highland Way and will only release information about individuals in line with this privacy statement. In terms of this approach, personal information held by the West Highland Way will only be released to the media if there are compelling reasons for doing so.


What is ‘DIRECT marketing’? What is ‘DESTINATION marketing’?

Direct marketing is marketing which is directed at specific individuals as opposed to, for example, a newspaper advertisement which would be marketing but not direct marketing as it isn’t directed at you as a particular individual.

Controlling your personal information for direct marketing purposes:

You may choose to restrict the collection or use of your personal information for direct marketing purposes in the following ways:

  • Whenever you are asked to fill in a form on the website or on an application or competition form or otherwise, look for the box that you can click to indicate that you do not want the information to be used by anyone for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us. Every email we send gives you this option.When you send us an email, we use your email address to thank you for your comment and/or reply to your enquiry, and we will store your communication and our reply for any future correspondence in accordance with our data retention policy. Beyond our initial reply, we will never use your email address to send you any unsolicited message or information, nor will we share it with or sell it to anyone else for such use. The West Highland Way uses photographs and video footage of a wide range of people in all and any media to promote the services, mainstream activities and facilities that it provides. Such media include (but are not limited to) posters, leaflets, printed publications, display stands and banners, reports and pages on our website. None of the materials are produced for sale, and the photograph or video clip of you/your child will only be used in materials produced or commissioned by the West Highland Way for the Specified Purposes and in accordance with data protection legislation from time to time in force.  The West Highland Way shall only store copies of the photograph or video clip for the Specified Purposes.If you agree that the West Highland Way may use photograph/video footage of you or your child (and you confirm that you are the parent/carer of the child) for the Specified Purposes in our CONSENT form, we will store your contact details in restricted access files in case we need to contact you.  The contact details you provide will only be used in the event of a query regarding the photograph or video footage. Your details will not be used for any other purpose and will not be disclosed to anyone outside of the West Highland Way except where you also signify agreement on our CONSENT form to us submitting photographs to local and national press to generate publicity for an event or service.You have a number of Rights under data protection legislation in regards to how your data is processed. As a minimum you should be given ‘fair processing’ information which is sometimes referred to as a ‘privacy’ notice or statement. This online ‘privacy statement’ constitutes our general approach to how we process personal information in accordance with our approved Information Use and Privacy Policy. There may be other more specific privacy notices or statements you will have been given or made readily available for a service you are obtaining from us, e.g. in an online or offline form, public notice or orally, etc. You have the following fundamental rights in respect to how your data is being processed.
  • Subject Access Requests (Requests for copies of your personal data that we hold)
  • Your Rights under Data Protection Legislation
  • Consent
  • Filming and Photography  
  • When you accept to receive information about our services, promotions, newsletters, press releases, and/or offers, we use your email address and any other information you give us to provide you with the information or other services, until you ask us to stop (using the ‘unsubscribe’ instructions provided with each email communication and/or on the site where you signed up, and/or as we otherwise provide), or until the information or service is no longer available.


  • The right to request (in writing) a copy of your personal data held by us, given to you in a permanent form. You are entitled to be given if requested:
    • A description of the personal data being processed
    • A description of the purposes for which it is being processed
    • A description of any likely recipients
    • Any information on the source of this data
    • Where any automated decisions have been taken, the ‘logic’ behind these decisions
    • Automated Decisions
  • You have the right, by notice, to prevent any automated decisions.
  • Direct Marketing
  • You have the right to request in writing to cease, or not begin, processing of your personal data, for the purpose of direct marketing.
  • Preventing Processing
  • You have a right to request to cease processing personal data if you believe it would cause you ‘damage’ or ‘distress’.
  • Rectification, Blocking, Erasure & Destruction
  • By order of a court, you have the right to have any inaccurate personal data or expression of opinion which appears to be based on that inaccurate data, to be rectified, erased, blocked or destroyed.
  • Complaints to the Commissioner
  • You have the right to ask the Information Commissioner to carry out an ‘assessment’ of the processing of your personal data if you believe it directly affects you (causes ‘damage’ or ‘distress’) to determine whether the processing is undertaken in accordance with the law.The Information Commissioner’s Office – Scotland
    45 Melville Street
    EH3 7HLEmail:

You must:

  • How do I make a Subject Access Request?
  • Telephone: 0303 123 1115
  • ICO Scotland contact details
  • supply information to prove who you are (to eliminate risk of unauthorised disclosure)
  • supply appropriate information to help us to locate the information you require.
  • Your request should include details and provide evidence of who you are (e.g. driving licence, passport, birth certificate, utility bills). You should also provide as much detail as possible regarding the information you wish to access (e.g. where and by whom information is believed to be held, specific details of information required).You are not required to state WHY you wish to access the information: the details we require are merely those that will aid the efficient location and retrieval of information.Upon receipt of a request, we must provide:
  • Once we receive a Subject Access Request, you will receive all the information that has been located and can be released within one calendar month and an explanation for any information that cannot be provided at that time.
  • This list is not exhaustive and other forms of identification may be acceptable.  At least one form of identification should contain the same signature that is on your application form or letter and one must include a photograph. Please note that the West Highland Way will not be able to comply with any requests received unless satisfactory proof of identification is provided.
  • information on whether or not the personal data are processed
  • a description of the data, purposes and recipients
  • a copy of the data
  • an explanation of any codes/jargon contained within the data.West Highland Way
    C/o National West Highland Way
    Carrochan Road
    G83 9EGIn terms of data protection legislation the West Highland Way is the data controller of personal data (information relating to identifiable living individuals) collected or obtained by or through our websites.All marketing information will include an option for you to opt out of any future, similar correspondence. We do not contact children under 12 without the CONSENT of a legal parent or guardian.We believe that keeping personal information secure is one of our most important responsibilities.In compliance with the Privacy and Electronic Communications Regulations 2003 (as amended) subscribers are given the opportunity to un-subscribe at any time. This process is detailed at the footer of each email campaign.If you are aged 12 or under, please ask your parent or guardian’s permission before you provide personal information on our website.The information provided on our website is believed to be accurate at the time of writing but The West Highland Way accepts no liability for the contents and anyone relying on these contents does so at their own risk. Nothing on our website is to be construed as binding the West Highland Way or constituting an offer on behalf of the West Highland Way.This privacy policy covers the West Highland Way website at Links within this site to other websites are not covered by this policy and individuals should check the terms of the privacy policy of those other sites for their terms. The West Highland Way is not responsible for the content of external websites.Any changes to this Privacy Policy will be posted on our website (at

What is a Cookie?

Types of cookies

  • Cookies are small data files which are placed on your computer, mobile or other handheld devices as you browse through our website. On our website, cookies are used to remember information about your browsing history, for example, the on-line resources you use, the pages you visit and how often you visit them.
  • Cookies
  • Changes to this Website Privacy Policy
  • Scope of Policies
  • Content Accuracy on our Website
  • Under 12
  • We maintain all necessary physical, electronic and procedural security to help safeguard personal, sensitive and payment data against loss, misuse or alteration. Third parties that provide us with support or services may also receive personal, sensitive or payment information, and we require them to maintain security measures similar to ours with respect to such information.

Information Security

  • Our websites do not automatically capture or store personal information, other than logging the user’s IP address and session info such as the duration of the visit and the type of browser used. This is recognised by the Web server and is only used for system administration and to provide statistics which the West Highland Way uses to evaluate use of the site.

Website Privacy Policy

  • We must respond to Subject Access Requests within one calendar month.
  • ‘Session’ cookies remain in your browser during your browser session only, i.e. until you leave the website.
  • ‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
  • ‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
  • ‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.Our website uses cookies to help improve the users experience while visiting our website. Where applicable our website use a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.

Google Analytics

  • Our website use Google Analytics, a web analytics service provided by Google, Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.

Disabling Cookies

Microsoft Internet Explorer

  • If you would prefer to disable Cookies you need to change the browser settings on your computer to reject Cookies.
  • By using our website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
  • Google will not associate your IP address with any other data held by Google.
  • Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
  • Please note – We do not collect personal information via Google Analytics.
  • Our website use cookies to collect anonymous information about how well the site is performing via Google Analytics.

How we Use Cookies on our Website

  1. Choose “Tools” from the menu at the top of your browser
  2. Click on “Internet Options”
  3. Click on the “Privacy tab”
  4. Select the setting that best suits your needs

For Mozilla Firefox

  1. Choose “Tools” from the menu at the top of your browser
  2. Click on the “Privacy” icon
  3. Select the setting that best suits your needs

Google Chrome

  1. Click the spanner icon on the browser toolbar.
  2. Select “Settings”
  3. Select “Show advanced settings”
  4. Select the setting that best suits your needs


  1. Choose “Preferences” from your toolbar
  2. Select “Privacy”
  3. Select the setting that best suits your needs

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